How many times have you said ‘keep it complicated’? Complicated is hard to understand. It’s time-consuming. But simple is different. Simple is appealing. Simple is easy to absorb. With B2B marketing, it’s easy to let things get complicated. It actually takes more effort to keep things simple.

simply business

How many times have you said ‘keep it complicated’? Complicated is hard to understand. It’s time-consuming. But simple is different. Simple is appealing. Simple is easy to absorb. With B2B marketing, it’s easy to let things get complicated. It actually takes more effort to keep things simple.

paperclip: simple but effective

Just because what you sell may be complicated, it doesn’t mean that the way you sell it should be complex.

Attention spans love simple. People buy simple. Simple sticks. If you like the way we think, you’ll love the way we work. We call it simply business.

We were the first B2B communications group in the UK and are currently ranked number one B2B Agency in the North of England. Like everyone else, we’re all thinkers and yes, we’re media neutral. Unlike everyone else, we’ve been carving out a reputation in the business sector for decades.

 

B2B Marketing Insight 2007. A research project into current trends and attitudes within UK business-to-business marketing. Click here for more information.