CICERO

Peter Brown, Account Director

October 2007

Cicero wins brief to boost American Chemical Society (ACS) marketing campaign

The ACS is the world’s largest scientific society, with 160,000 members worldwide.

Cicero Marketing Communications has announced that it has won the American Chemical Society account, the world’s largest scientific society. The primary aim is to launch and implement an unprecedented, coast-to-coast marketing campaign in the US.

This is the first time that the ACS has embarked on such an extensive marketing and communications programme. The win follows the acquisition of integrated marketing agency Cicero by Gyro International, whose San Francisco office will help augment the campaign.

Founded in 1876 the ACS is a self-governed, individual membership organisation, providing world class scientific information through publications and databases and opportunities for peer interaction, networking and career development among its 160,000 members, who represent all fields of chemistry.

Cicero has been tasked with raising the awareness of the ACS and its activities among both internal and external audiences, especially its younger chemists. The society also partners with its counterpart professional organisations worldwide to promote best practice and expertise.

The American Chemical Society’s vision is to improve people’s lives through the transforming power of chemistry, so they have challenged Cicero to help communicate this to new and existing members, scientific organisations and others who practice and use chemistry.

“We are delighted to have won this significant piece of business from the ACS and are looking forward to helping the society increase both its retention rate of existing members and drive new members to the organisation,” says Cicero director, Peter Brown. “This is also our first opportunity to work closely with other Gyro International offices, and we are looking forward to developing our relationship in other areas across the globe.”

Cicero already has a wealth of global experience with clients from the chemical sector, including such industry leaders as Sigma-Aldrich, SAFC and Zeneca. In addition to providing invaluable strategic input into the ACS marketing plan, the UK-based company will advise on and manage the society’s brand development, internal communications and corporate identity. Preliminary market research will be conducted jointly by Cicero and Gyro International’s San Francisco branch.

To contact our PR department please email oliverchesher@ciceropr.com