CICERO

Lisa Margis, Cicero PR Manager

April 2006

Watts Industries joins Cicero

CICERO has announced the addition of Watts Industries to its ever expanding list of clients.

Watts Industries is a leading manufacturer in plumbing, heating and ventilation products and is the European division of US-based Watts Water Technologies, a billion dollar global manufacturer of products that contribute to comfort and safety in the area of water quality for domestic, commercial and industrial use.

The substantial account includes an integrated PR and advertising campaign that will see the development and repositioning of the Watts brand - raising awareness of the wide variety of Watts' innovative products that are available through leading UK wholesalers and distributors. This will ultimately see the Watts name evolve and thrive and enhance the company's position within the UK plumbing, heating and ventilation market.

Peter McEntee, sales director at Watts, comments: "We awarded this brief to Cicero following an impressive pitch, which demonstrated how they could deliver value for money and high quality solutions that meet our market requirements."

Examples of Watts' products include the energy efficient piping system Microflex, and a new frost resistant garden water tap.

One of the UK's leading business to business marketing agencies, Cicero provides high quality, value for money services that meet the client's marketing requirements; with a list of clients that include major blue chip brands such as Samsung, Hitachi Capital and Thomson Financial. Only four months into the year, Watts is already the sixth new account Cicero has announced.

Danny Turnbull, Cicero managing director, adds: "This is another successful coup for Cicero and just goes to show what a great year 2006 is proving to be for us so far. With the addition of clients such as Watts, Cicero continues to build upon the impressive portfolio that has helped the company to grow and flourish in the area of B2B marketing."

To contact our PR department please email oliverchesher@ciceropr.com